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Everyone Is a Product ManagerZhongzai Learning Time NO.210Chapter 1-2 of this course "Everyone is a Product Manager" focuses on the role, responsibilities, ability requirements of product managers and the process and method of requirements analysis.01Main contentThe first chapter mainly discusses the duties and ability requirements of product manager. The book points out that product managers need to have a variety of abilities, including requirements analysis, project management, teamwork and so on. In addition, product managers need to understand market and user needs and be able to translate those needs into product functions and features. The second chapter introduces the process and method of requirement analysis in detail. Demand analysis is an important part of product development, it includes demand collection, demand sorting, demand prioritization and other steps. The book introduces a variety of requirements collection methods, such as user interviews, questionnaires, usability testing, etc., and emphasizes the need to deeply understand the real needs and expectations of users in the process of requirements analysis. The content of these two chapters not only builds a solid foundation for the career development of product managers for beginners, but also provides a valuable reference for experienced practitioners to improve themselves and optimize the work flow, and lays a solid theoretical and practical foundation for the in-depth discussion of product design, development, testing, promotion and other links in the subsequent chapters.02Group sharingPrecise market research and demand positioningIn the early stage of product development, we can deeply understand the market, competitive products and the real needs of customers through questionnaires, interviews, data analysis and other means. This information can be used to precisely position the product, laying the foundation for subsequent research and development, ensuring that the product is both market appropriate and innovative.Customer oriented product designIn the early stage of product development, we can deeply understand the market, competitive products and the real needs of customers through questionnaires, interviews, data analysis and other means. This information can be used to precisely position the product, laying the foundation for subsequent research and development, ensuring that the product is both market appropriate and innovative.项目管理的核心角色In project management, the product manager, as the coordinator and facilitator, should make plans and allocate resources to ensure the smooth progress of the project. At the same time, it is also necessary to actively solve problems, promote team collaboration, and jointly promote product success.产品经理的必备素质优 秀产品经理需具备市场洞察力、商业思维、专 业技能及良好沟通力。作为产品全生命周期的负责人，需与多方保持良好沟通，具备高度责任心和团队精神，以创造更大价值。03Sum UpGood product managers need to know their strengths, understand the market, and dig deep into customer needs. In a rapidly changing economic environment, every employee should think about how to generate sales and help the company make money. Adhering to the concept of "everyone is a product manager", product managers who can really drive performance growth are qualified and even excellent employees. Product managers need to follow the market, deeply understand the user, innovate, strengthen the team collaboration, while maintaining business acumen to ensure that the product is both popular and profitable potential.END浙江中在医疗400-0858-856www.biozhongzai.com
OKR Key insights from formulation to implementationZhongzai Reading Club NO.2081CONTENTSThis course focuses on the formulation and implementation of OKR(Goals and Key Outcomes).1. Makers and responsible persons of OKROKR should be embedded in corporate culture, not temporary projects;Ideally, the CEO takes responsibility, with the full support of top management;OKR formulation is based on insight and reflects the deep thinking of those responsible for the business.2. Setting and writing goalsThe objectives of the company should start from four perspectives: finance, customers, internal processes, learning and growth.Source of employee goal: superior goal decomposition, department cooperation requirements, independent proposal;Objective characteristics: qualitative description, clear direction of action, fixed responsibility and time, inspiring.3. Formulation and writing of key resultsDevelop key results by strategy or dimension/task;Focus on goals rather than tasks and emphasize value-based key outcomes;Key results should influence core metrics such as revenue, customer satisfaction, etc.4. Ten key considerations for OKR implementationUnified thinking, get support from senior executives;Provide training to ensure strategic clarity;Balance top-down and bottom-up formulation processes;Establish a consistent scoring system and keep it dynamically adjusted.2DISCUSSINGThe Research and Development Department mentioned that the understanding of OKR was inconsistent in the early days, and through training and communication, the OKR was successfully integrated into daily work, improving the efficiency of collaboration.The Marketing Department discussed how to balance short-term financial goals with long-term brand building and achieved more effective marketing through clear priorities and regular reviews.The Operations Department shared the confusion in writing key results and, through learning, decided to focus more on the impact on core business metrics rather than just mission completion.The Ministry of Finance highlighted the role of OKR in budget management by combining OKR with financial indicators to better control budgets and improve cost-effectiveness.3SUMMARY1.OKR is not only a management tool, but also a culture. It requires firm support at the top and the active involvement of all.2. Setting goals should be "forward-looking" and key results should be "down-to-earth". The combination of the two can not only stimulate the potential of the team, but also ensure the execution of the ground.3.OKR emphasizes value orientation rather than task orientation. We should always remember that accomplishing tasks does not equal achieving goals.4.Successful implementation of OKR requires continuous learning and adjustment. It is a dynamic process that needs to be continuously optimized in practice.END浙江中在医疗400-0858-856www.biozhongzai.com投稿：竹帅图片/排版：知了审核：理性细胞
1.What is OKR?OKR is a goal-setting and key results approach designed to ensure team and company goals are clearly aligned and focused. The OKR consists of two core components: Objectives and Key Results. Goals set the direction that a team or company wants to achieve, and key outcomes are specific metrics that measure whether those goals are being achieved.2.The basic idea of OKRThe basic idea of OKR is to align goal setting with performance evaluation, to ensure that each team member has a clear understanding of the company's larger goals, and to align individual work with the overall goals. By setting clear, measurable key outcomes, teams can move their work forward with greater focus and effectiveness.3.The relationship between OKR and KPIWhile OKRs and KPIs (Key Performance Indicators) are both performance measurement tools, they differ in their application. KPI focuses more on specific performance indicators, such as sales, profit margin, etc. OKR, on the other hand, focuses more on setting and achieving goals, emphasizing the logical relationship between goals and key results. In practical applications, KPIs can be used as part of the OKR's key outcomes, but the OKR covers a broader scope and is more reflective of the company's overall strategy and goals.4.OKR basic rulesWhen setting up an OKR, you need to follow the following basic rules:1. The goal should be clear, specific and can be quantified.2. Key outcomes should be measurable, achievable, and closely linked to goals;3. Set a time limit to ensure that the team can complete the goal within the specified time;4. Regularly review and adjust OKR to ensure alignment with company strategy.5.Openness and transparencyThe OKR setup and implementation process needs to be open and transparent. This not only enhances trust among team members, but also facilitates collaboration across departments. By disclosing the OKR, each team member has a clear understanding of the company's overall goals, defines their job responsibilities, and becomes more engaged.
中在读书会NO.206执行你的故事品牌脚本主要内容打造一个更好的网站1. 保持简洁：一个清晰、易于导航的网站能够让用户快速找到所需信息。2. 明确行动召唤：网站需要有明确的指引，鼓励用户采取行动，如购买产品或服务。3. 展示成功图像：通过展示成功案例或用户故事，可以增强潜在顾客的信任感。4. 细分收益源：清晰地展示产品或服务的优势，帮助顾客理解其价值。5. 减少文字：避免冗长的文本描述，使用简洁有力的语言来传达信息。如何通过故事品牌转变一家大型企业1.填补叙事空隙：确保企业的故事与顾客和员工的期望相匹配，填补任何不一致之处。2.提升员工忠诚度：通过故事品牌，让员工感受到自己是企业成功故事的一部分。3.转变企业文化：利用故事品牌来塑造和强化组织的核心价值观和文化。4.培养领 导者：通过故事讲述，培养具有领导力的员工，他们能够引 领和激励团队。讨论分享√“在构建网站的过程中，我们深知图像对于吸引用户的重要性。因此，我们坚持选择能真实反映产品特质的图像。想象一下，当顾客在淘宝被一件图片精美的衣服吸引，却在实际收到后大失所望，这无疑是因为图片经过了过度的滤镜和修饰。而我们则不同，我们展示的人体器官模型图片和视频，无美颜、无滤镜，确保顾客所见即所得，这种真实感能极大提升顾客的信任度和满意度。”√“对于公司网站而言，联系方式的畅通无阻和及时更新是至关重要的。这不仅关乎能否有效接触到潜在顾客，更直接体现了公司的专 业性和管理效率。若联系方式难以接通或信息过时，不仅会错失商机，更可能给人留下公司管理混乱、流程不畅的印象。”√“一个公司的成功，离不开团队的紧密合作与共同努力。从产品的研发、质量的把控、生产的规范，到销售推广，每一个环节都需要团队成员的辛勤付出和默契配合。这种团队力量，是推动公司不断前进、产品持续创新的关键所在。”总结1. 面对生产能力过剩的严峻形势，我们需要提升自我的生存本领，这样才能活下去，只有活下去才能进步，能力才能不断增长，授人以鱼不如授人以渔。2. 时代的进步产生的根本性改变需要我们每个人都保持进步，说人话尽人事，做好计划和方案，尽可能做实做细，具备整合能力。3. 我们要有情怀，有梦想，要有强烈的意愿，用好工具和方法，明天一定会更好。投稿|白胖胖图片/编辑|知了审核|理性细胞浙江中在医疗400-0858-856www.biozhongzai.com
《Your Customers Need a Good story》 Chapters 8-11LEARNING NO.205When customers seek experiences that go beyond the product, brands need to build a compelling story and make the customer the protagonist of that story. Rather than focusing on the company's history, architecture, or logo, the story revolves around the customer's own growth and transformation.CONTENT1. Call him to action The story should have a strong summoning power to stimulate the customer's desire for action. By creating a tense situation, emphasizing the urgency of time and the scarcity of opportunities, customers are guided to make quick action decisions. At the same time, the brand should also give clear guidance, including the way to buy products, the use of skills, so that customers feel the necessity of action.2. Helping others avoid failure Stories need to be ingrained to help customers avoid potential failure. Brands can use market research and customer feedback to gain insight into consumers' concerns and concerns, and vividly demonstrate the product's excellent performance, the brand's firm values and past success stories to enhance customers' trust and reliance on the brand. In this process, the brand can also subtly implant its own professional background, industry leading position, service guarantee, etc., so that customers are more at ease when purchasing.3. You end up successfulThe story needs to detail the customer's path to success after using the product. Through concrete details, emotional responses, and quantified results, it vividly demonstrates the positive changes that products bring to customers. These changes may include increased productivity at work, improved quality of life, and increased social status. By emphasizing these practical values, your story will make it clearer to customers that choosing your product can lead to a better future.DISCUSSING"According to the data analysis, 90 percent of surgical accidents among surgeons occur in the first 30 operations of their career. In the United States, medical errors cost the economy more than $20 billion each year. Therefore, for young doctors and medical students who are in the learning and practice stage, they urgently need a convenient and practical simulation training tool to achieve the purpose of sustainable and repeatable simulation of surgical operation practice. This simulation tool not only improves their surgical skills and reduces learning time, but also helps them quickly grow from novice to skilled doctor. We work closely with physicians to develop simulation training products tailored to their specific needs to address the key issues they face. Only by starting with the ultimate needs of doctors can we achieve true success.""Since the advent of ureteral stents, greatly facilitated our medical operations, but even after years of development, we still face a challenge: patients still need to go through the pain of second extubation after surgery, which is not only a torture for patients, but also may increase the burden of doctors, bringing safety risks." Therefore, the development of biodegradable ureteral stents has become an urgent solution for both doctors and patients. Ureteral stents made of biodegradable materials can reduce the workload of doctors, simplify procedures, and reduce pain for patients, which is a major contribution to human well-being. By addressing key challenges and pain points, highlighting the advantages of the product and highlighting the benefits it brings to users, it can eventually gain widespread acceptance."SUMMARYThe successful brand story needs to start from the customer's needs, pain points and roles, and carefully construct the customer portrait, product portrait, role portrait, brand portrait and result portrait. Through quantitative data and clear expression, take customers on an engaging adventure, giving them real, good feelings, and an irresistible reason to choose you.END
Brand YourStoryZhongZai learning time NO.204Chapters 4 to 7 of Your Customers Need a Good Story focus on the core elements of building a story brand. Through in-depth understanding of customer needs, building compelling stories, establishing emotional connections, and precise marketing, we can successfully build a customer-centric story brand, enhance brand influence, and maximize brand value.CONTENT1. A characterIn a brand story, the customer is the protagonist. Brands need to identify and focus on their target customers, understand their wants, needs and challenges, and place them at the center of the story. By making the customer the protagonist of the story, brands are able to gain a deeper understanding of their inner world and create an emotional connection with them.2. Encounter a problemIn the brand story, a problem needs to be introduced, which should be a real challenge or desire faced by the customer, it should be able to resonate with the customer and stimulate their desire to find a solution. Brands need to identify this problem and show in their stories how they are working with customers to face and solve it.3. Meet a guideA wizard is a person or entity that helps customers find solutions and overcome challenges. In the brand story, the brand should be portrayed as an intelligent, experienced and trusted guide that can lead customers to solutions that fulfill their desires.4. Offer him a planBrands need to provide a clear, concrete and actionable solution to a customer's problem or desire. The solution should be able to solve customers' problems, satisfy their desires, and align with the brand's values and positioning. By demonstrating this solution, brands are able to demonstrate their value and capabilities to customers and inspire their desire to take action.Together, these four chapters form the core framework of the story brand, helping the brand to build an emotional connection with consumers by telling customers' stories, and enhancing the brand's appeal and influence.DISCUSSING1."The key to a successful brand narrative is to place the customer at the center of the story, making them the hero and the brand the intellectual guide." Brands need to understand the deep needs of customers and use the story gap to stimulate the underlying desire to create sales opportunities. Having an evocative "villain" issue in every brand story not only increases the story's appeal, but also points to a pain point that needs to be addressed."2. "By telling stories that are relevant to our customers, we are able to build an emotional bond with our customers and make them more identify with and trust our brand. At the same time, this emotional connection can also enhance the value of the brand, so that we occupy a more important position in the hearts of consumers. This emotionally-driven marketing strategy is of great significance for enhancing brand influence and market competitiveness."3. "Today's" build your brand story "sharing," the customer is the protagonist "sentence, left me a very deep impression, it is actually our usual in the product design and brand promotion of a very important thinking consciousness, always regard the customer as the object and subject of communication, from the customer's needs and his favorite way of communication to present the brand concept, Really deep into the minds of consumers, avoid preconceptions and fall into self-congratuating propaganda. Only by first grasping the main role, then entering the logic of story design, digging pain points, focusing on the real dilemma and actual problems encountered by customers, can we help customers solve problems, become the guide of customers, and provide customers with a set of effective and matching solutions."4. "Introducing issues and challenges into your brand story is critical. By revealing the dilemmas our customers face, we are able to resonate with them and make them more eager to seek solutions. When the brand acts as a guide, providing a specific, actionable solution not only meets customers' needs, but also strengthens their trust and loyalty to the brand."SUMMARY1. Identify the pain points of the industry and promote the company's brand accurately.2、Learn and practice friends say, a gentleman is not bright. We should continue to learn, and regularly review, keep thinking agile, in order to keep up with the hot market, effectively promote the brand.END
SEE US AT CISILE 2024The 21st China International Scientific Instruments and Laboratory Equipment Exhibition (CISILE 2024) covers an exhibition area of 40,000 square meters, with more than 1,000 exhibitors and more than 50,000 professional visitors expected. New products, new technologies and new achievements such as analytical instruments, optical instruments, life science instruments, biotechnology and instruments, and test instruments will be exhibited.Booth: W2127, Hall W2Zhejiang Zhongin Medical Technology Co., LTDTime: May 29-31, 2024Venue: Beijing China International Exhibition Center (Shunyi Hall)
From May 15 to 17, 2024, the special roadshow of "Technology Industry Financial Integration" and the exchange activity for the third anniversary of the launch of the National Industry and Finance cooperation platform was held in Zhengding, Shijiazhuang. Xin Guobin, member of the Party Group and Vice Minister of the Ministry of Industry and Information Technology, attended the event and delivered a speech.Roadshow siteThe event organized 56 roadshows of early hard science and technology projects in the three fields of biomedics, new generation information technology and advanced equipment manufacturing, and invited more than 700 representatives from the fields of government, industry, university and research fund to talk about industry and finance cooperation. During the period, activities such as the exchange symposium on the third anniversary of the launch of the National Industry and finance cooperation platform and the unveiling ceremony of the Shijiazhuang Base of the Stock Exchange were also held. Responsible comrades of relevant departments, bureaus and subordinate units of the Ministry of Industry and Information Technology participated in the activity. Zhejiang Zhongin Medical Technology Co., Ltd. was invited to participate in the road show of biomedicine sector.Zhejiang Zhongzin Medical Technology Co., Ltd. participated in the roadshow project for self-developed degradable ureter products, its core materials were selected as the first batch of biomedical materials unveiled by the Ministry of Industry and Information Technology. At present, the type test report has been obtained, and it intends to enter the clinical stage immediately. The success of this project will greatly promote the medical revolution of urology and bring benefits to the majority of patients.路演背景In order to help social capital support industrial scientific and technological innovation and promote a virtuous cycle of science and technology, industry and finance, the Ministry of Industry and Information Technology has implemented a special pilot project of "Technology Industry Financial integration" (referred to as the "Integration Special project") since 2021.The "Integration special Project" establishes a collaborative cooperation mechanism among the Ministry of Industry and Information Technology, the Shanghai Stock Exchange and local governments, relies on hard technology attribute evaluation and listing cultivation mechanism as well as local policy support, brings the full scope of industrial science and technology innovation into the scope of hard science and technology, establishes a special catalog, and unblock the expectation guidance mechanism, value sharing mechanism and policy coordination mechanism. Integrate and allocate financial, scientific and technological, industrial and other resources in the whole cycle, support and encourage social capital to invest early in small and hard technologies, build a continuous and stable investment mechanism for key technologies in key areas, strive to strengthen weak links in the industrial chain, and improve the innovation capacity of industrial science and technology and industrialization efficiency.For projects included in the integration project, projects in the engineering and pre-engineering stage, provide investment and financing roadshows, local supporting policies, hard science and technology ability training and other services; Projects in the industrialization and marketization stage provide high-quality enterprise gradient cultivation, order procurement, industrial fund investment, preferential credit, hard technology attribute evaluation and other services. Under the guidance of the relevant departments of the Ministry of Industry and Information Technology, China Information and Communication Institute led the joint relevant units to hold the first national "Technology industry financial integration" special roadshow in Kunshan and Xiongan New Area, Jiangsu Province, in November 2022 and September 2023. A number of early hard technology projects were selected, and nearly 200 first-line financial institutions and investment institutions attended the site. A number of projects have reached investment intention and landing intention, and all parties have a high sense of gain and satisfaction, and have been praised by investment institutions and project leaders. 投稿| 海青编辑 | 知了审核 | 理性细胞浙江中在医疗400-0858-856www.biozhongzai.com
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