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NO.203 How to run your video account在视频运营的世界里,我们时常面临两大挑战:一是如何让我的内容在众多视频中脱颖而出,被更多人看见;二是怎样的内容才能真正触动人心,引发共鸣。接下来的内容将围绕这两个问题,为大家分享一些实用的策略和方法。01CONTENTFirst, how to make content visible?1. Project research: deeply understand the needs, preferences and viewing habits of the target audience, and provide strong support for content creation through data analysis and market research. 2. Establish brand image: Maintain a unified style and tone in content creation, establish a unique brand image through high-quality content, so that the audience can recognize your work at a glance. 3. Social media short video dissemination: Use short video platforms such as Douyin and Kuaishou to push your content to more potential audiences through precise positioning and strategies.How to create content that touches people's hearts?1. User addiction mechanism: Unpredictable content: Maintain the novelty and suspense of the content, so that the audience always maintain expectations. Automatic loop: Design an engaging beginning and end that the audience will watch over and over again. Essential likes: Stimulate the audience's desire to like through quality content and increase the exposure of content. Challenge tasks that are not easy to complete: Set up fun challenges and interactions that engage and share with your audience. 2. Tiktok recommendation mechanism: Algorithm mechanism: Understand Tiktok recommendation algorithm and improve content exposure by optimizing elements such as title and label. Social mechanism: Use social sharing features to expand the impact of content and attract more potential audiences. Stacking mechanism: Through the continuous release of high-quality content, accumulate fans and word-of-mouth, forming a virtuous circle. 3.SWOT analysis: Analyze the types of videos that users like, identify their Strengths, Weaknesses, Opportunities and Threats in content creation through the SWOT model, and formulate corresponding strategies.02DISCUSSINGEveryone has the desire to share and the ability to share. In video operation, we should not only focus on the creation of content, but also focus on how to stimulate the audience's desire to share. Because everyone has the desire and ability to share interesting and valuable content with friends and family. So how can you improve your ability to share and satisfy this desire?1. Find resonance points: deeply understand the needs and interests of the audience, find content points that can resonate with them, so that they can resonate and want to share.2. Create emotional links: Create emotional links with your audience by telling real, touching stories, or showing content that has temperature and emotion, and make them more willing to share your content.3. Provide value: Make sure your content has utility or entertainment value, meets a need or brings pleasure to your audience. Only valuable content can make the audience willing to share.4. Optimize the sharing process: Simplify the sharing process so that audiences can easily share content across social platforms. At the same time, provide a variety of sharing ways to meet the sharing needs of different audiences.03SUMMARYTo do a good job in video operation, we need to start from many aspects, including in-depth understanding of audiences, establishing brand image, using social media short video communication, mastering user addiction mechanism and Tiktok recommendation mechanism. At the same time, we also need to pay attention to how to stimulate the audience's desire to share and improve their ability to share. Only through continuous learning and practice can we stand out in this highly competitive field and create more quality and touching content.END浙江中在医疗400-0858-856www.biozhongzai.com投稿:池鱼编辑:知了图片:乐乐审核:理性细胞
In a highly competitive market environment, every brand is struggling to compete for consumers' attention. However, in order to stand out among many voices, it is far from enough to rely on product advantages alone. Our customers don't just want a product, they want a compelling story that resonates with them. Today, we will explore how to develop marketing strategies and improve brand effectiveness by telling good stories.1. Marketing challenge: In the era of information explosion, consumers are exposed to a large amount of information every day. How to make the brand message stand out in the many "noise" has become a challenge that every marketer must face. In this case, a clear, powerful story can do more with less.2. The importance of clarity: When telling a brand story, clarity is crucial. Consumers need to quickly understand the brand's core philosophy, product features and advantages. A clear and concise story can help consumers quickly grasp the point and form a deep impression of the brand.3, avoid information "noise" : in the context of information overload, too much information will make consumers feel confused and bored. Therefore, we need to streamline marketing content, remove redundant information, and ensure that every detail adds to the story.4, effective communication strategy: Effective communication strategy is the key to telling a good brand story. We need to deeply understand the needs and preferences of our target consumers, find the points that resonate with them, and tell the story in the way and language they like.Taking Huawei Mate series as an example, Huawei has shown the powerful performance and innovative technology of Mate series mobile phones through a series of wonderful stories. These stories not only attract the attention of consumers, but also inspire their identity and loyalty to the brand.Group sharingWhite T's story marketingBy telling the story of the founder's pursuit and persistence of quality life, White Small T has successfully transformed an ordinary T-shirt brand into a fashion brand with unique personality and emotional resonance. White T not only shows the founder's pursuit of quality through story marketing, but also subtly uses emotional links to establish a deep connection with consumers. Through social media, online activities and other channels, the brand invites consumers to share their own white small T dress story, so that everyone can become a participant and transmitter of the brand story. This way of interaction and sharing not only enhances the brand's exposure, but also allows consumers to understand and love the brand more deeply.2. Moutai's cultural inheritanceAs a representative of traditional Chinese liquor, Moutai's brand story is not only about the product, but also about the heritage of culture and history. Moutai closely associates the brand with traditional Chinese culture by telling the story of the brand's long history, unique brewing process and exquisite craftsmanship. At the same time, Moutai also actively participates in various cultural exchange activities to promote the inheritance and development of traditional Chinese culture. This way of brand inheritance not only enhances the brand value of Moutai, but also makes consumers cherish and respect the brand more.Sum upIn marketing, a good story can give a brand a unique charm and vitality. By streamlining marketing content, avoiding message "noise", adopting effective communication strategies, and leveraging emotional links and brand heritage, we can make brand stories more vivid and powerful, thereby attracting consumers' attention and enhancing brand awareness and reputation.For a brand, a good story is not only a marketing tool, but also the embodiment and inheritance of brand culture. Therefore, we need to dig deeper into the core values and uniqueness of the brand, and integrate them into the story, so that the brand story can be a bridge between consumers and the brand. At the same time, we also need to continue to learn and learn from the experience of other successful brands, and constantly improve their marketing strategies to cope with the increasingly fierce market competition.
AI 01 【Application scenarios in AI work 】The wide application of AI technology has made many traditional work scenarios optimized like never before. This course introduces the functions and use methods of AI from modifying protocol regulations, modifying schemes to making PPT and other documents. This not only greatly improves productivity, but also reduces the burden of textual work, freeing up more time and energy to focus on more innovative and challenging work.02【AI helps Content creation 】在内容创作领域,AI技术同样发挥着重要作用。通过分析大量的文本数据,Ai可以生成与之相似的文章、报告和新闻稿。此外,AI还能根据用户的需求和喜好,定制个性化的内容。例如,在庆祝公司核心成员购买新车的场合,AI可以撰写一篇既体现公司文化,又能传达祝福的文章,从而增强团队凝聚力。03【 Advanced techniques used by AI 】In order to make AI technology play a bigger role in the workplace, we can try some advanced techniques. Among them, dual role playing is a method worth trying. By having AI simulate the voice and way of thinking of different characters, we can look at problems from multiple perspectives and stimulate creative thinking. This technique applies not only to literary creation, but also to product design, marketing and other fields. In this era of change, we should actively embrace AI technology and make it our right-hand man on the road to success. AI赋能 "AI tools are convenient and fast to use, in order to achieve the promotion and incentive of the platform, I not only actively published videos on the Tiktok platform, but also began to try to explore the small red book platform." In this process, I used the Tiangong AI model, a powerful tool that helped me input requests to create titles and copywriting, making my content more attractive and making me more comfortable promoting on social media platforms. I will continue to use these advanced tools to continuously improve my creative ability to provide more users with interesting and valuable content. "The performance evaluation work can use AI to enter the performance evaluation indicators into the system in advance, and the performance scoring can be automatically completed according to the completion of the indicators at the end of the month or the end of the year, saving time and effort, and ensuring fairness and justice as much as possible.When I first heard the concept of AI in high school computer courses, AI was a concept and concept at that time, at that time I liked to watch science fiction movies, and the artificial intelligence "Jarvis" in 2008's "Iron Man 1" was my dream AI. But I know that this is difficult to achieve and the road to AI is still a long way off. "
This book uses the classical technique of Greek philosophy, "Dialogues", through the debate between young people and philosophers, around the core question of "how can people achieve happiness", launched a profound and enlightening discussion.The book quotes the philosophy of Adler, the "father of self-inspiration", whose core idea is "self-determinism theory". According to the theory, human behavior is determined by the inner free will and the influence of the external environment, and people can choose their own behavior and lifestyle, so as to master their own destiny and realize their own ideals and goals.discuss1. "The book's emphasis on" self-determinism theory "gave me a profound understanding that each of us is in charge of our own lives. In the past, I was used to blaming external circumstances and the influence of others, believing that my misfortune was caused by external causes. But after reading this book, I have come to understand that although external circumstances do have an impact, it is our own choices and attitudes that ultimately determine our behavior and lifestyle. I began to learn to take responsibility and face challenges in life rather than passively accept my fate."2. "I was also impressed by the discussion of courage in the book. In the past, I was always afraid of being hated or rejected by others, so I often chose to escape or compromise. But now I know that courage is not the absence of fear, but the persistence of one's beliefs and goals in the face of fear and insecurity. I began to try to express my own opinions and ideas bravely, and stopped caring so much about the evaluation of others. This change has made me more confident and determined to follow the path I want in life."Sum up1. Recognize the power of self-determination, not being influenced by the expectations of others or the external environment, and be firm in your goals and values.2, in the face of challenges and difficulties, keep courage, not afraid of failure, dare to try new things, learn from and grow.3. Focus on self-improvement, constantly improve your ability and quality, and pursue a better self.
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On April 17, 2024, Zhejiang Radio and Television Group Economic Life Channel jointly launched the "New Quality Productivity Look at Zhejiang" research action with Zhejiang Institute of Industry and Information Technology, Zhejiang Private Economic Development Center and other units. Zhejiang Zhongzai Medical Technology Co., LTD., as one of the five invited enterprises in Jinhua area, also participated in the event.The "New Quality Productivity Look at Zhejiang" survey action aims to deeply understand the development status of Zhejiang's new quality productivity, provide reference for government decision-making, and promote the high-quality development of private enterprises.On the first day of the research action, the participants inspected key enterprises in Hangzhou Grand Canal Suzhi Future City and Gongshu District, and held a launch ceremony in the afternoon.This event not only built a platform for private enterprises in Zhejiang, but also provided an important reference for government decision-making, and made a strong voice for the development of the private economy. By jointly building industrial chains and ecosystems, Zhejiang will continue to be at the forefront of high-quality development, showing great potential and expectations.
From April 9 to 14, 2024, Zhongzin Medical exhibited at the Biochemical Exhibition in Munich, Germany and the China International Medical Device Exhibition respectively. The 6-day exhibition won the recognition of many domestic and foreign customers.Zhongzai Medical's new surgical simulation teaching AIDS and degradable synthetic materials have attracted much attention from customers at home and abroad.
On April 9, 2024, Xi 'an Jiaotong University successfully held the "Innovation Port's first Key Card Technology Transformation Seminar and Project Roadshow Conference". Yiwu delegation composed of Yiwu Science and Technology Bureau, Yiwu Industry and Investment Group and local outstanding enterprises were invited to attend the meeting, including Zhejiang Zhongzin Medical Technology Co., LTD. To this end, the conference gathered universities, research institutes, governments, financial institutions and technology enterprises, aiming to promote the industrialization of key technology, and deeply integrate the innovation chain, industrial chain, capital chain and talent chain, so as to promote innovation-driven high-quality development.It is reported that the conference invited more than 2,000 participants, with a main venue and eight sub-venues, respectively around the theme of "semiconductor and integrated circuits", "artificial intelligence and big data", "precision instruments and equipment", "modern equipment manufacturing", "new materials", "biomedicine and health", "energy conservation and environmental protection" and "new energy". More than 100 projects were roadshows and discussions.During the meeting, participants visited the digital exhibition hall of Innovation Port and the Institute of Pharmaceutical Science and Technology, and exchanged and discussed with experts in new materials and devices, and invited experts to Yiwu to guide their work in order to strengthen cooperation.