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ZhongZai learning time NO.204 | Brand your story
Release Time:2024-06-05   Browse:2578 Back

Brand Your

Story

ZhongZai learning time NO.204

Chapters 4 to 7 of Your Customers Need a Good Story focus on the core elements of building a story brand. Through in-depth understanding of customer needs, building compelling stories, establishing emotional connections, and precise marketing, we can successfully build a customer-centric story brand, enhance brand influence, and maximize brand value.



CONTENT

1. A character


In a brand story, the customer is the protagonist. Brands need to identify and focus on their target customers, understand their wants, needs and challenges, and place them at the center of the story. By making the customer the protagonist of the story, brands are able to gain a deeper understanding of their inner world and create an emotional connection with them.



2. Encounter a problem


In the brand story, a problem needs to be introduced, which should be a real challenge or desire faced by the customer, it should be able to resonate with the customer and stimulate their desire to find a solution. Brands need to identify this problem and show in their stories how they are working with customers to face and solve it.


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3. Meet a guide


A wizard is a person or entity that helps customers find solutions and overcome challenges. In the brand story, the brand should be portrayed as an intelligent, experienced and trusted guide that can lead customers to solutions that fulfill their desires.




4. Offer him a plan


Brands need to provide a clear, concrete and actionable solution to a customer's problem or desire. The solution should be able to solve customers' problems, satisfy their desires, and align with the brand's values and positioning. By demonstrating this solution, brands are able to demonstrate their value and capabilities to customers and inspire their desire to take action.



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Together, these four chapters form the core framework of the story brand, helping the brand to build an emotional connection with consumers by telling customers' stories, and enhancing the brand's appeal and influence.



DISCUSSING

1."The key to a successful brand narrative is to place the customer at the center of the story, making them the hero and the brand the intellectual guide." Brands need to understand the deep needs of customers and use the story gap to stimulate the underlying desire to create sales opportunities. Having an evocative "villain" issue in every brand story not only increases the story's appeal, but also points to a pain point that needs to be addressed."


2. "By telling stories that are relevant to our customers, we are able to build an emotional bond with our customers and make them more identify with and trust our brand. At the same time, this emotional connection can also enhance the value of the brand, so that we occupy a more important position in the hearts of consumers. This emotionally-driven marketing strategy is of great significance for enhancing brand influence and market competitiveness."



3. "Today's" build your brand story "sharing," the customer is the protagonist "sentence, left me a very deep impression, it is actually our usual in the product design and brand promotion of a very important thinking consciousness, always regard the customer as the object and subject of communication, from the customer's needs and his favorite way of communication to present the brand concept, Really deep into the minds of consumers, avoid preconceptions and fall into self-congratuating propaganda. Only by first grasping the main role, then entering the logic of story design, digging pain points, focusing on the real dilemma and actual problems encountered by customers, can we help customers solve problems, become the guide of customers, and provide customers with a set of effective and matching solutions."


4. "Introducing issues and challenges into your brand story is critical. By revealing the dilemmas our customers face, we are able to resonate with them and make them more eager to seek solutions. When the brand acts as a guide, providing a specific, actionable solution not only meets customers' needs, but also strengthens their trust and loyalty to the brand."


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SUMMARY

1. Identify the pain points of the industry and promote the company's brand accurately.


2、Learn and practice friends say, a gentleman is not bright. We should continue to learn, and regularly review, keep thinking agile, in order to keep up with the hot market, effectively promote the brand.



END