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Zhongzai Learning Time NO.210 | Everyone Is a Product Manager Chapters 1-2
Everyone Is a Product ManagerZhongzai Learning Time NO.210Chapter 1-2 of this course "Everyone is a Product Manager" focuses on the role, responsibilities, ability requirements of product managers and the process and method of requirements analysis.01Main contentThe first chapter mainly discusses the duties and ability requirements of product manager. The book points out that product managers need to have a variety of abilities, including requirements analysis, project management, teamwork and so on. In addition, product managers need to understand market and user needs and be able to translate those needs into product functions and features. The second chapter introduces the process and method of requirement analysis in detail. Demand analysis is an important part of product development, it includes demand collection, demand sorting, demand prioritization and other steps. The book introduces a variety of requirements collection methods, such as user interviews, questionnaires, usability testing, etc., and emphasizes the need to deeply understand the real needs and expectations of users in the process of requirements analysis. The content of these two chapters not only builds a solid foundation for the career development of product managers for beginners, but also provides a valuable reference for experienced practitioners to improve themselves and optimize the work flow, and lays a solid theoretical and practical foundation for the in-depth discussion of product design, development, testing, promotion and other links in the subsequent chapters.02Group sharingPrecise market research and demand positioningIn the early stage of product development, we can deeply understand the market, competitive products and the real needs of customers through questionnaires, interviews, data analysis and other means. This information can be used to precisely position the product, laying the foundation for subsequent research and development, ensuring that the product is both market appropriate and innovative.Customer oriented product designIn the early stage of product development, we can deeply understand the market, competitive products and the real needs of customers through questionnaires, interviews, data analysis and other means. This information can be used to precisely position the product, laying the foundation for subsequent research and development, ensuring that the product is both market appropriate and innovative.项目管理的核心角色In project management, the product manager, as the coordinator and facilitator, should make plans and allocate resources to ensure the smooth progress of the project. At the same time, it is also necessary to actively solve problems, promote team collaboration, and jointly promote product success.产品经理的必备素质优 秀产品经理需具备市场洞察力、商业思维、专 业技能及良好沟通力。作为产品全生命周期的负责人,需与多方保持良好沟通,具备高度责任心和团队精神,以创造更大价值。03Sum UpGood product managers need to know their strengths, understand the market, and dig deep into customer needs. In a rapidly changing economic environment, every employee should think about how to generate sales and help the company make money. Adhering to the concept of "everyone is a product manager", product managers who can really drive performance growth are qualified and even excellent employees. Product managers need to follow the market, deeply understand the user, innovate, strengthen the team collaboration, while maintaining business acumen to ensure that the product is both popular and profitable potential.END浙江中在医疗400-0858-856www.biozhongzai.com
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ZhongZai Reading Club NO.207 | Unlock efficient management tool "OKR"
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ZhongZai Learning Time | Execute your story brand script
中在读书会NO.206执行你的故事品牌脚本主要内容打造一个更好的网站1. 保持简洁:一个清晰、易于导航的网站能够让用户快速找到所需信息。2. 明确行动召唤:网站需要有明确的指引,鼓励用户采取行动,如购买产品或服务。3. 展示成功图像:通过展示成功案例或用户故事,可以增强潜在顾客的信任感。4. 细分收益源:清晰地展示产品或服务的优势,帮助顾客理解其价值。5. 减少文字:避免冗长的文本描述,使用简洁有力的语言来传达信息。如何通过故事品牌转变一家大型企业1.填补叙事空隙:确保企业的故事与顾客和员工的期望相匹配,填补任何不一致之处。2.提升员工忠诚度:通过故事品牌,让员工感受到自己是企业成功故事的一部分。3.转变企业文化:利用故事品牌来塑造和强化组织的核心价值观和文化。4.培养领 导者:通过故事讲述,培养具有领导力的员工,他们能够引 领和激励团队。讨论分享√“在构建网站的过程中,我们深知图像对于吸引用户的重要性。因此,我们坚持选择能真实反映产品特质的图像。想象一下,当顾客在淘宝被一件图片精美的衣服吸引,却在实际收到后大失所望,这无疑是因为图片经过了过度的滤镜和修饰。而我们则不同,我们展示的人体器官模型图片和视频,无美颜、无滤镜,确保顾客所见即所得,这种真实感能极大提升顾客的信任度和满意度。”√“对于公司网站而言,联系方式的畅通无阻和及时更新是至关重要的。这不仅关乎能否有效接触到潜在顾客,更直接体现了公司的专 业性和管理效率。若联系方式难以接通或信息过时,不仅会错失商机,更可能给人留下公司管理混乱、流程不畅的印象。”√“一个公司的成功,离不开团队的紧密合作与共同努力。从产品的研发、质量的把控、生产的规范,到销售推广,每一个环节都需要团队成员的辛勤付出和默契配合。这种团队力量,是推动公司不断前进、产品持续创新的关键所在。”总结1. 面对生产能力过剩的严峻形势,我们需要提升自我的生存本领,这样才能活下去,只有活下去才能进步,能力才能不断增长,授人以鱼不如授人以渔。2. 时代的进步产生的根本性改变需要我们每个人都保持进步,说人话尽人事,做好计划和方案,尽可能做实做细,具备整合能力。3. 我们要有情怀,有梦想,要有强烈的意愿,用好工具和方法,明天一定会更好。投稿|白胖胖图片/编辑|知了审核|理性细胞浙江中在医疗400-0858-856www.biozhongzai.com
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ZhongZai learnng Time NO.205 | 《Your Customers Need a Good story》 Chapters 8-11章
《Your Customers Need a Good story》 Chapters 8-11LEARNING NO.205When customers seek experiences that go beyond the product, brands need to build a compelling story and make the customer the protagonist of that story. Rather than focusing on the company's history, architecture, or logo, the story revolves around the customer's own growth and transformation.CONTENT1. Call him to action The story should have a strong summoning power to stimulate the customer's desire for action. By creating a tense situation, emphasizing the urgency of time and the scarcity of opportunities, customers are guided to make quick action decisions. At the same time, the brand should also give clear guidance, including the way to buy products, the use of skills, so that customers feel the necessity of action.2. Helping others avoid failure Stories need to be ingrained to help customers avoid potential failure. Brands can use market research and customer feedback to gain insight into consumers' concerns and concerns, and vividly demonstrate the product's excellent performance, the brand's firm values and past success stories to enhance customers' trust and reliance on the brand. In this process, the brand can also subtly implant its own professional background, industry leading position, service guarantee, etc., so that customers are more at ease when purchasing.3. You end up successfulThe story needs to detail the customer's path to success after using the product. Through concrete details, emotional responses, and quantified results, it vividly demonstrates the positive changes that products bring to customers. These changes may include increased productivity at work, improved quality of life, and increased social status. By emphasizing these practical values, your story will make it clearer to customers that choosing your product can lead to a better future.DISCUSSING"According to the data analysis, 90 percent of surgical accidents among surgeons occur in the first 30 operations of their career. In the United States, medical errors cost the economy more than $20 billion each year. Therefore, for young doctors and medical students who are in the learning and practice stage, they urgently need a convenient and practical simulation training tool to achieve the purpose of sustainable and repeatable simulation of surgical operation practice. This simulation tool not only improves their surgical skills and reduces learning time, but also helps them quickly grow from novice to skilled doctor. We work closely with physicians to develop simulation training products tailored to their specific needs to address the key issues they face. Only by starting with the ultimate needs of doctors can we achieve true success.""Since the advent of ureteral stents, greatly facilitated our medical operations, but even after years of development, we still face a challenge: patients still need to go through the pain of second extubation after surgery, which is not only a torture for patients, but also may increase the burden of doctors, bringing safety risks." Therefore, the development of biodegradable ureteral stents has become an urgent solution for both doctors and patients. Ureteral stents made of biodegradable materials can reduce the workload of doctors, simplify procedures, and reduce pain for patients, which is a major contribution to human well-being. By addressing key challenges and pain points, highlighting the advantages of the product and highlighting the benefits it brings to users, it can eventually gain widespread acceptance."SUMMARYThe successful brand story needs to start from the customer's needs, pain points and roles, and carefully construct the customer portrait, product portrait, role portrait, brand portrait and result portrait. Through quantitative data and clear expression, take customers on an engaging adventure, giving them real, good feelings, and an irresistible reason to choose you.END
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ZhongZai learning time NO.204 | Brand your story
Brand YourStoryZhongZai learning time NO.204Chapters 4 to 7 of Your Customers Need a Good Story focus on the core elements of building a story brand. Through in-depth understanding of customer needs, building compelling stories, establishing emotional connections, and precise marketing, we can successfully build a customer-centric story brand, enhance brand influence, and maximize brand value.CONTENT1. A characterIn a brand story, the customer is the protagonist. Brands need to identify and focus on their target customers, understand their wants, needs and challenges, and place them at the center of the story. By making the customer the protagonist of the story, brands are able to gain a deeper understanding of their inner world and create an emotional connection with them.2. Encounter a problemIn the brand story, a problem needs to be introduced, which should be a real challenge or desire faced by the customer, it should be able to resonate with the customer and stimulate their desire to find a solution. Brands need to identify this problem and show in their stories how they are working with customers to face and solve it.3. Meet a guideA wizard is a person or entity that helps customers find solutions and overcome challenges. In the brand story, the brand should be portrayed as an intelligent, experienced and trusted guide that can lead customers to solutions that fulfill their desires.4. Offer him a planBrands need to provide a clear, concrete and actionable solution to a customer's problem or desire. The solution should be able to solve customers' problems, satisfy their desires, and align with the brand's values and positioning. By demonstrating this solution, brands are able to demonstrate their value and capabilities to customers and inspire their desire to take action.Together, these four chapters form the core framework of the story brand, helping the brand to build an emotional connection with consumers by telling customers' stories, and enhancing the brand's appeal and influence.DISCUSSING1."The key to a successful brand narrative is to place the customer at the center of the story, making them the hero and the brand the intellectual guide." Brands need to understand the deep needs of customers and use the story gap to stimulate the underlying desire to create sales opportunities. Having an evocative "villain" issue in every brand story not only increases the story's appeal, but also points to a pain point that needs to be addressed."2. "By telling stories that are relevant to our customers, we are able to build an emotional bond with our customers and make them more identify with and trust our brand. At the same time, this emotional connection can also enhance the value of the brand, so that we occupy a more important position in the hearts of consumers. This emotionally-driven marketing strategy is of great significance for enhancing brand influence and market competitiveness."3. "Today's" build your brand story "sharing," the customer is the protagonist "sentence, left me a very deep impression, it is actually our usual in the product design and brand promotion of a very important thinking consciousness, always regard the customer as the object and subject of communication, from the customer's needs and his favorite way of communication to present the brand concept, Really deep into the minds of consumers, avoid preconceptions and fall into self-congratuating propaganda. Only by first grasping the main role, then entering the logic of story design, digging pain points, focusing on the real dilemma and actual problems encountered by customers, can we help customers solve problems, become the guide of customers, and provide customers with a set of effective and matching solutions."4. "Introducing issues and challenges into your brand story is critical. By revealing the dilemmas our customers face, we are able to resonate with them and make them more eager to seek solutions. When the brand acts as a guide, providing a specific, actionable solution not only meets customers' needs, but also strengthens their trust and loyalty to the brand."SUMMARY1. Identify the pain points of the industry and promote the company's brand accurately.2、Learn and practice friends say, a gentleman is not bright. We should continue to learn, and regularly review, keep thinking agile, in order to keep up with the hot market, effectively promote the brand.END
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Zhongzai News | Zhongzai brings the core medical project to shine the "Technology Industry Financial Integration" roadshow
From May 15 to 17, 2024, the special roadshow of "Technology Industry Financial Integration" and the exchange activity for the third anniversary of the launch of the National Industry and Finance cooperation platform was held in Zhengding, Shijiazhuang. Xin Guobin, member of the Party Group and Vice Minister of the Ministry of Industry and Information Technology, attended the event and delivered a speech.Roadshow siteThe event organized 56 roadshows of early hard science and technology projects in the three fields of biomedics, new generation information technology and advanced equipment manufacturing, and invited more than 700 representatives from the fields of government, industry, university and research fund to talk about industry and finance cooperation. During the period, activities such as the exchange symposium on the third anniversary of the launch of the National Industry and finance cooperation platform and the unveiling ceremony of the Shijiazhuang Base of the Stock Exchange were also held. Responsible comrades of relevant departments, bureaus and subordinate units of the Ministry of Industry and Information Technology participated in the activity. Zhejiang Zhongin Medical Technology Co., Ltd. was invited to participate in the road show of biomedicine sector.Zhejiang Zhongzin Medical Technology Co., Ltd. participated in the roadshow project for self-developed degradable ureter products, its core materials were selected as the first batch of biomedical materials unveiled by the Ministry of Industry and Information Technology. At present, the type test report has been obtained, and it intends to enter the clinical stage immediately. The success of this project will greatly promote the medical revolution of urology and bring benefits to the majority of patients.路演背景In order to help social capital support industrial scientific and technological innovation and promote a virtuous cycle of science and technology, industry and finance, the Ministry of Industry and Information Technology has implemented a special pilot project of "Technology Industry Financial integration" (referred to as the "Integration Special project") since 2021.The "Integration special Project" establishes a collaborative cooperation mechanism among the Ministry of Industry and Information Technology, the Shanghai Stock Exchange and local governments, relies on hard technology attribute evaluation and listing cultivation mechanism as well as local policy support, brings the full scope of industrial science and technology innovation into the scope of hard science and technology, establishes a special catalog, and unblock the expectation guidance mechanism, value sharing mechanism and policy coordination mechanism. Integrate and allocate financial, scientific and technological, industrial and other resources in the whole cycle, support and encourage social capital to invest early in small and hard technologies, build a continuous and stable investment mechanism for key technologies in key areas, strive to strengthen weak links in the industrial chain, and improve the innovation capacity of industrial science and technology and industrialization efficiency.For projects included in the integration project, projects in the engineering and pre-engineering stage, provide investment and financing roadshows, local supporting policies, hard science and technology ability training and other services; Projects in the industrialization and marketization stage provide high-quality enterprise gradient cultivation, order procurement, industrial fund investment, preferential credit, hard technology attribute evaluation and other services. Under the guidance of the relevant departments of the Ministry of Industry and Information Technology, China Information and Communication Institute led the joint relevant units to hold the first national "Technology industry financial integration" special roadshow in Kunshan and Xiongan New Area, Jiangsu Province, in November 2022 and September 2023. A number of early hard technology projects were selected, and nearly 200 first-line financial institutions and investment institutions attended the site. A number of projects have reached investment intention and landing intention, and all parties have a high sense of gain and satisfaction, and have been praised by investment institutions and project leaders. 投稿| 海青编辑 | 知了审核 | 理性细胞浙江中在医疗400-0858-856www.biozhongzai.com
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Zhongzai Medical was invited to participate in the launch ceremony of the
On April 17, 2024, Zhejiang Radio and Television Group Economic Life Channel jointly launched the "New Quality Productivity Look at Zhejiang" research action with Zhejiang Institute of Industry and Information Technology, Zhejiang Private Economic Development Center and other units. Zhejiang Zhongzai Medical Technology Co., LTD., as one of the five invited enterprises in Jinhua area, also participated in the event.The "New Quality Productivity Look at Zhejiang" survey action aims to deeply understand the development status of Zhejiang's new quality productivity, provide reference for government decision-making, and promote the high-quality development of private enterprises.On the first day of the research action, the participants inspected key enterprises in Hangzhou Grand Canal Suzhi Future City and Gongshu District, and held a launch ceremony in the afternoon.This event not only built a platform for private enterprises in Zhejiang, but also provided an important reference for government decision-making, and made a strong voice for the development of the private economy. By jointly building industrial chains and ecosystems, Zhejiang will continue to be at the forefront of high-quality development, showing great potential and expectations.
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Review of highlights in the Medical Analytica 2024 & CMEF 2024 exhibition
From April 9 to 14, 2024, Zhongzin Medical exhibited at the Biochemical Exhibition in Munich, Germany and the China International Medical Device Exhibition respectively. The 6-day exhibition won the recognition of many domestic and foreign customers.Zhongzai Medical's new surgical simulation teaching AIDS and degradable synthetic materials have attracted much attention from customers at home and abroad.
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Zhongzai news | zhongzai medical invited to xi 'an jiaotong university technology transfer seminar
On April 9, 2024, Xi 'an Jiaotong University successfully held the "Innovation Port's first Key Card Technology Transformation Seminar and Project Roadshow Conference". Yiwu delegation composed of Yiwu Science and Technology Bureau, Yiwu Industry and Investment Group and local outstanding enterprises were invited to attend the meeting, including Zhejiang Zhongzin Medical Technology Co., LTD. To this end, the conference gathered universities, research institutes, governments, financial institutions and technology enterprises, aiming to promote the industrialization of key technology, and deeply integrate the innovation chain, industrial chain, capital chain and talent chain, so as to promote innovation-driven high-quality development.It is reported that the conference invited more than 2,000 participants, with a main venue and eight sub-venues, respectively around the theme of "semiconductor and integrated circuits", "artificial intelligence and big data", "precision instruments and equipment", "modern equipment manufacturing", "new materials", "biomedicine and health", "energy conservation and environmental protection" and "new energy". More than 100 projects were roadshows and discussions.During the meeting, participants visited the digital exhibition hall of Innovation Port and the Institute of Pharmaceutical Science and Technology, and exchanged and discussed with experts in new materials and devices, and invited experts to Yiwu to guide their work in order to strengthen cooperation.
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Exhibition preview | See us at CISILE 2024
SEE US AT CISILE 2024The 21st China International Scientific Instruments and Laboratory Equipment Exhibition (CISILE 2024) covers an exhibition area of 40,000 square meters, with more than 1,000 exhibitors and more than 50,000 professional visitors expected. New products, new technologies and new achievements such as analytical instruments, optical instruments, life science instruments, biotechnology and instruments, and test instruments will be exhibited.Booth: W2127, Hall W2Zhejiang Zhongin Medical Technology Co., LTDTime: May 29-31, 2024Venue: Beijing China International Exhibition Center (Shunyi Hall)
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See us at Analytica 2024 & CMEF 2024
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Exhibition review | Zhongzai Medical debut in Chongqing CACLP
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Exhibition review | Zhongzai Medical made an exciting appearance at BIOCHINA2024!
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Exhibition summary | Zhongzai Medical August to October 2023 exhibition summary