1. Call him to action 

The story should have a strong summoning power to stimulate the customer's desire for action. By creating a tense situation, emphasizing the urgency of time and the scarcity of opportunities, customers are guided to make quick action decisions. At the same time, the brand should also give clear guidance, including the way to buy products, the use of skills, so that customers feel the necessity of action.

2. Helping others avoid failure 

Stories need to be ingrained to help customers avoid potential failure. Brands can use market research and customer feedback to gain insight into consumers' concerns and concerns, and vividly demonstrate the product's excellent performance, the brand's firm values and past success stories to enhance customers' trust and reliance on the brand. In this process, the brand can also subtly implant its own professional background, industry leading position, service guarantee, etc., so that customers are more at ease when purchasing.

3. You end up successful

The story needs to detail the customer's path to success after using the product. Through concrete details, emotional responses, and quantified results, it vividly demonstrates the positive changes that products bring to customers. These changes may include increased productivity at work, improved quality of life, and increased social status. By emphasizing these practical values, your story will make it clearer to customers that choosing your product can lead to a better future.

"According to the data analysis, 90 percent of surgical accidents among surgeons occur in the first 30 operations of their career. In the United States, medical errors cost the economy more than $20 billion each year. Therefore, for young doctors and medical students who are in the learning and practice stage, they urgently need a convenient and practical simulation training tool to achieve the purpose of sustainable and repeatable simulation of surgical operation practice. This simulation tool not only improves their surgical skills and reduces learning time, but also helps them quickly grow from novice to skilled doctor. We work closely with physicians to develop simulation training products tailored to their specific needs to address the key issues they face. Only by starting with the ultimate needs of doctors can we achieve true success."

"Since the advent of ureteral stents, greatly facilitated our medical operations, but even after years of development, we still face a challenge: patients still need to go through the pain of second extubation after surgery, which is not only a torture for patients, but also may increase the burden of doctors, bringing safety risks." Therefore, the development of biodegradable ureteral stents has become an urgent solution for both doctors and patients. Ureteral stents made of biodegradable materials can reduce the workload of doctors, simplify procedures, and reduce pain for patients, which is a major contribution to human well-being. By addressing key challenges and pain points, highlighting the advantages of the product and highlighting the benefits it brings to users, it can eventually gain widespread acceptance."

The successful brand story needs to start from the customer's needs, pain points and roles, and carefully construct the customer portrait, product portrait, role portrait, brand portrait and result portrait. Through quantitative data and clear expression, take customers on an engaging adventure, giving them real, good feelings, and an irresistible reason to choose you.