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Zhongzai Reading Club NO.208| OKR Key insights from formulation to implementation
Release Time:2024-08-15   Browse:2098 Back

 OKR Key insights from 

formulation to implementation


Zhongzai Reading Club NO.208


1
CONTENTS

This course focuses on the formulation and implementation of OKR(Goals and Key Outcomes).


1. Makers and responsible persons of OKR

OKR should be embedded in corporate culture, not temporary projects;

Ideally, the CEO takes responsibility, with the full support of top management;

OKR formulation is based on insight and reflects the deep thinking of those responsible for the business.


2. Setting and writing goals

The objectives of the company should start from four perspectives: finance, customers, internal processes, learning and growth.

Source of employee goal: superior goal decomposition, department cooperation requirements, independent proposal;

Objective characteristics: qualitative description, clear direction of action, fixed responsibility and time, inspiring.


3. Formulation and writing of key results

Develop key results by strategy or dimension/task;

Focus on goals rather than tasks and emphasize value-based key outcomes;

Key results should influence core metrics such as revenue, customer satisfaction, etc.


4. Ten key considerations for OKR implementation

Unified thinking, get support from senior executives;

Provide training to ensure strategic clarity;

Balance top-down and bottom-up formulation processes;

Establish a consistent scoring system and keep it dynamically adjusted.



2
DISCUSSING



The Research and Development Department mentioned that the understanding of OKR was inconsistent in the early days, and through training and communication, the OKR was successfully integrated into daily work, improving the efficiency of collaboration.


The Marketing Department discussed how to balance short-term financial goals with long-term brand building and achieved more effective marketing through clear priorities and regular reviews.




The Operations Department shared the confusion in writing key results and, through learning, decided to focus more on the impact on core business metrics rather than just mission completion.


The Ministry of Finance highlighted the role of OKR in budget management by combining OKR with financial indicators to better control budgets and improve cost-effectiveness.





3
SUMMARY

1.OKR is not only a management tool, but also a culture. It requires firm support at the top and the active involvement of all.


2. Setting goals should be "forward-looking" and key results should be "down-to-earth". The combination of the two can not only stimulate the potential of the team, but also ensure the execution of the ground.


3.OKR emphasizes value orientation rather than task orientation. We should always remember that accomplishing tasks does not equal achieving goals.


4.Successful implementation of OKR requires continuous learning and adjustment. It is a dynamic process that needs to be continuously optimized in practice.



END


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投稿:竹帅

图片/排版:知了

审核:理性细胞