24-hour service hotline：400-0858-856
In a highly competitive market environment, every brand is struggling to compete for consumers' attention. However, in order to stand out among many voices, it is far from enough to rely on product advantages alone. Our customers don't just want a product, they want a compelling story that resonates with them. Today, we will explore how to develop marketing strategies and improve brand effectiveness by telling good stories.1. Marketing challenge: In the era of information explosion, consumers are exposed to a large amount of information every day. How to make the brand message stand out in the many "noise" has become a challenge that every marketer must face. In this case, a clear, powerful story can do more with less.2. The importance of clarity: When telling a brand story, clarity is crucial. Consumers need to quickly understand the brand's core philosophy, product features and advantages. A clear and concise story can help consumers quickly grasp the point and form a deep impression of the brand.3, avoid information "noise" : in the context of information overload, too much information will make consumers feel confused and bored. Therefore, we need to streamline marketing content, remove redundant information, and ensure that every detail adds to the story.4, effective communication strategy: Effective communication strategy is the key to telling a good brand story. We need to deeply understand the needs and preferences of our target consumers, find the points that resonate with them, and tell the story in the way and language they like.Taking Huawei Mate series as an example, Huawei has shown the powerful performance and innovative technology of Mate series mobile phones through a series of wonderful stories. These stories not only attract the attention of consumers, but also inspire their identity and loyalty to the brand.Group sharingWhite T's story marketingBy telling the story of the founder's pursuit and persistence of quality life, White Small T has successfully transformed an ordinary T-shirt brand into a fashion brand with unique personality and emotional resonance. White T not only shows the founder's pursuit of quality through story marketing, but also subtly uses emotional links to establish a deep connection with consumers. Through social media, online activities and other channels, the brand invites consumers to share their own white small T dress story, so that everyone can become a participant and transmitter of the brand story. This way of interaction and sharing not only enhances the brand's exposure, but also allows consumers to understand and love the brand more deeply.2. Moutai's cultural inheritanceAs a representative of traditional Chinese liquor, Moutai's brand story is not only about the product, but also about the heritage of culture and history. Moutai closely associates the brand with traditional Chinese culture by telling the story of the brand's long history, unique brewing process and exquisite craftsmanship. At the same time, Moutai also actively participates in various cultural exchange activities to promote the inheritance and development of traditional Chinese culture. This way of brand inheritance not only enhances the brand value of Moutai, but also makes consumers cherish and respect the brand more.Sum upIn marketing, a good story can give a brand a unique charm and vitality. By streamlining marketing content, avoiding message "noise", adopting effective communication strategies, and leveraging emotional links and brand heritage, we can make brand stories more vivid and powerful, thereby attracting consumers' attention and enhancing brand awareness and reputation.For a brand, a good story is not only a marketing tool, but also the embodiment and inheritance of brand culture. Therefore, we need to dig deeper into the core values and uniqueness of the brand, and integrate them into the story, so that the brand story can be a bridge between consumers and the brand. At the same time, we also need to continue to learn and learn from the experience of other successful brands, and constantly improve their marketing strategies to cope with the increasingly fierce market competition.
AI 01 【Application scenarios in AI work 】The wide application of AI technology has made many traditional work scenarios optimized like never before. This course introduces the functions and use methods of AI from modifying protocol regulations, modifying schemes to making PPT and other documents. This not only greatly improves productivity, but also reduces the burden of textual work, freeing up more time and energy to focus on more innovative and challenging work.02【AI helps Content creation 】在内容创作领域，AI技术同样发挥着重要作用。通过分析大量的文本数据，Ai可以生成与之相似的文章、报告和新闻稿。此外，AI还能根据用户的需求和喜好，定制个性化的内容。例如，在庆祝公司核心成员购买新车的场合，AI可以撰写一篇既体现公司文化，又能传达祝福的文章，从而增强团队凝聚力。03【 Advanced techniques used by AI 】In order to make AI technology play a bigger role in the workplace, we can try some advanced techniques. Among them, dual role playing is a method worth trying. By having AI simulate the voice and way of thinking of different characters, we can look at problems from multiple perspectives and stimulate creative thinking. This technique applies not only to literary creation, but also to product design, marketing and other fields. In this era of change, we should actively embrace AI technology and make it our right-hand man on the road to success. AI赋能 "AI tools are convenient and fast to use, in order to achieve the promotion and incentive of the platform, I not only actively published videos on the Tiktok platform, but also began to try to explore the small red book platform." In this process, I used the Tiangong AI model, a powerful tool that helped me input requests to create titles and copywriting, making my content more attractive and making me more comfortable promoting on social media platforms. I will continue to use these advanced tools to continuously improve my creative ability to provide more users with interesting and valuable content. "The performance evaluation work can use AI to enter the performance evaluation indicators into the system in advance, and the performance scoring can be automatically completed according to the completion of the indicators at the end of the month or the end of the year, saving time and effort, and ensuring fairness and justice as much as possible.When I first heard the concept of AI in high school computer courses, AI was a concept and concept at that time, at that time I liked to watch science fiction movies, and the artificial intelligence "Jarvis" in 2008's "Iron Man 1" was my dream AI. But I know that this is difficult to achieve and the road to AI is still a long way off. "
This book uses the classical technique of Greek philosophy, "Dialogues", through the debate between young people and philosophers, around the core question of "how can people achieve happiness", launched a profound and enlightening discussion.The book quotes the philosophy of Adler, the "father of self-inspiration", whose core idea is "self-determinism theory". According to the theory, human behavior is determined by the inner free will and the influence of the external environment, and people can choose their own behavior and lifestyle, so as to master their own destiny and realize their own ideals and goals.discuss1. "The book's emphasis on" self-determinism theory "gave me a profound understanding that each of us is in charge of our own lives. In the past, I was used to blaming external circumstances and the influence of others, believing that my misfortune was caused by external causes. But after reading this book, I have come to understand that although external circumstances do have an impact, it is our own choices and attitudes that ultimately determine our behavior and lifestyle. I began to learn to take responsibility and face challenges in life rather than passively accept my fate."2. "I was also impressed by the discussion of courage in the book. In the past, I was always afraid of being hated or rejected by others, so I often chose to escape or compromise. But now I know that courage is not the absence of fear, but the persistence of one's beliefs and goals in the face of fear and insecurity. I began to try to express my own opinions and ideas bravely, and stopped caring so much about the evaluation of others. This change has made me more confident and determined to follow the path I want in life."Sum up1. Recognize the power of self-determination, not being influenced by the expectations of others or the external environment, and be firm in your goals and values.2, in the face of challenges and difficulties, keep courage, not afraid of failure, dare to try new things, learn from and grow.3. Focus on self-improvement, constantly improve your ability and quality, and pursue a better self.
https://mp.weixin.qq.com/s?__biz=MzIwNzc5NjE1NA==&mid=2247494880&idx=1&sn=6a3b29847ef62badaa2823278e238096&chksm=970e4e35a079c72386c34e43d54e61b820821a1cda7b6e07e6c360fbfbef9db53c4d2bc7cfe6&token=205674266&lang=zh_CN#rd
The 178th Zhongzai reading club was held as scheduled.The main content of this book club is "The Seven Habits of Highly Effective People - Win-win Thinking".
Zhongzai Learning Clud |The Seven Habits of Highly Effective PeopleOn OCT. 23, 2023, the 176th reading club was held as scheduled. This course is centered around "The Seven Habits of Highly Effective People"1. Main contentHabits are divided into two kinds: the habit of "doing", and the habit of "not doing". Everything you're not doing right now is something you're used to not doing. The only way to change a "not doing" habit into a "doing" habit is to do it.2. Discuss and share"We in daily life and work to do things have a purpose, business twelve also mentioned to set up a specific goal, and the goal must be feasible and assessable and measurable, not blind to set goals, it looks very good, but finally when we go to assess, either there is no way to assess, or when the assessment is not a achieved, It's also impractical. When we want to plan, we need to prioritize things first, and then do it. Starting from the facts, do not feel complacent, do not do well to reflect on their own in the end where there is no good, can not improve. The biggest challenge we face in the face of opportunity is the unsurmountable ego, which is the conditioned reflex that everyone should overcome.""Being proactive is a positive attitude to life, which requires us to take the initiative to meet the challenges and opportunities in life, at the same time," have a strong desire in the chest "is the source of motivation and energy to stimulate positive initiative. This strong desire is fundamental to success, it enables a person to have a firm direction and goals, and will not be swayed by short-term difficulties or temptations. The reason why I could not stick to the night run is that I did not have a strong desire to lose weight, and I was shaken by difficulties after several night runs. It can be seen that being proactive and having a strong desire are two key elements to success. When we are able to take the initiative in life, pursue our goals courageously, and have a strong desire in our hearts, we are able to shape our destiny and realize our dreams."3. SummaryTo communicate and do things, you must first have a grasp, establish a bridge of communication and a harmonious relationship with the other party, and then have a point of view, whether it is leaders, employees or customers, you want to hit the key point, rather than going around and confused. To enhance the awareness of the main points, every time you talk, you should form the main points in the first time, even if you are not sure whether to speak, you should write down some points on paper or in your mind to prevent the chain from falling off. Then there is proof, after saying the main point, immediately throw out the evidence or argument supporting the point. Finally, there is the call to turn talking points into action, so that the other side can clearly believe in and participate in the future. Opportunities are often not waiting for them, but created by themselves.
Monday to Sunday 8:30-20:00
（Welcome to inquire）
Online service before, during and after sales
The Public
Tik Tok
